Corporate Identity Should Add Value Not Cost

By: Sneha Shah

The most famous companies across the world grow usually by organic growth and numerous acquisitions. Companies should concentrate on expanding their business globally rather than limiting it to a specific region.

A huge change could be needed in the global industry with the ever increasing competition. Corporate identity should be reviewed at the first stage in a program developed to enhance the status of global organization.

Groups should have specific guidelines for new acquisitions and a global structure. If they don’t have such guidelines, it will turn out to be a group with individual identities.

Certain chief executives contemplate on establishing a group corporate identity if it upsets some of the power barons. However, they do not have a standard theme with no global infrastructure. With global identity, the company’s external image will be greatly enhanced. Presentations and discussions can also take place.

By this, a new concept of conversation and cooperation with a single global brand will start. Combination of group identity and local company, retaining local links and company names within a much more effective global imagery. A local personnel around the world can easily support this idea who would embrace the professional imagery and feeling of belonging to a global ‘family’.

This will enable the businessmen to develop new operations in developing countries which would help them to boost up their advertising and promotional budgets by joint ventures and to enhance group strengths in global markets.

The majority of the fields can be given a new corporate identity.

A new corporate identity should be a part of carefully researched and planned strategy that adds value and help the company to preserve its top position in the market even during circumstances of fierce competition.

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