Copywriting Tips: Most Frequent Errors Made By Advertisers When Creating Their Sales Copies

By: Andrew Chong

Hundreds and thousands of dollars are drained each day on marketing that’s not focused on the buyer. Too many errors mean too many dissatisfied, un-motivated prospects, which results in too many unprofitable businesses.
These are the most common reasons why most ad copywriting fail so badly for the advertiser:
1. Almost all adverts does not engage directly to the prospect. The seller talk about themselves throughout the ad... and ignores the prospect totally. A very selfish thing indeed!
2. Most advertisers presume the prospect is as keen to buy from them as they are to sell! The seller is simply bluffing themselves
3. Most ads appear so boring, they are almost dead-pan!. Sales copy should be written with full of action, spunk and enthusiasm. The prospect will be so keen to want to know more that he will call immediately to make the order
4. Almost all ads try to be clever and imaginative. The minute you get clever with your copywriting is the minute you lose your prospect
5. Most advertisements try to project a ‘professional image’. Your professional image should always come second to the prospects’ needs, wants and desires. Your prospect always comes first - never your 'image' or whatever impression you give
6. The biggest error advertisers make is forgetting to market specific benefits to the prospect. They keep talking about the features of their product or service and forget to sell on the benefits and what the product can do for a prospect
7. Most advertisements don't even motivate the prospect to take action NOW! The prospect must be so motivated by the benefits of the product or service he will be buying, that he will shelve everything he is doing right away, and follow the instructions to further the sale
8. Most advertisements fail to understand the anxieties and motivation the prospect has. If the seller don't even know his market, he shouldn't even be creating any ads at all.
9. Almost all advertisements fail to use endorsements to ease the prospect's anxieties and worries about buying the product or service.
10. Most ads fail to offer pledge to the prospect who has doubts and worries about getting the product or service
These are only a few of the common mistakes that nearly all advertisers make.
After you’ve created an ad or mailer, always come back here and check your ad against these mistakes.
If you’ve made any of these copywriting mistakes, take them out! If you have to, go ahead and start from scratch and re-write the whole thing!

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Andrew Chong is a full-time copywriter and internet marketer Check out our website for advertisement and sales copy copywriting and web design available to you:

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