Content Writers - The Modern Marketer's Most Powerful Weapon

By: Rakhi Kaptiyal

However, the level of competition in this domain poses a whole new set of challenges for the business owners. The primary challenge faced in this media platform is the fact that it levels the competition to the point where the implementation of a single, creative business advertising or marketing campaign by a lone individual can outperform even the flashiest and most expensive campaign.

On the World Wide Web, content is king. The most adopted strategy on the internet is to target potential customers the very moment when they put forth a request to meet their demand via search engines. This is accomplished by increasing a business's ranking as per the search engine so that the very moment a search query relevant to the business is entered, its page emerges as the topmost choice in the search results. With most customers choosing from within the first five options, it is important for businesses to achieve this ranking quickly.

The most effective manner to accomplish this requirement involves writing and submitting articles, relevant to the area of operations of the business, to article directories which generate back-links in return. This results in the business owners' web page receiving elevated rankings above the competition and increased visibility. However, in order to make this possible even the largest business requires the help of an individual, called content writer, without whom achieving this objective would be nearly impossible.

If the content is king, then the content writer is the king-maker, writing accurate and informative articles which place the client as a definitive authority on the subject of their business. While creating these articles, content writers implement the use of keywords which are searched for by search engine algorithms, in order to determine the ranking of a web page.

Content writers create articles that balance keyword density with creative content, in order to drive up the rankings of the desired web page as a part of search engine optimization activities. This is also a double-edged sword, which can detriment a business's ranking, if the content writer relies on too many keywords or misleading content to boost the ranking. This is because of the continuously evolving algorithms and ranking protocol which decreases ranking of websites that do not offer content that is actually useful to the consumers.

The online marketplace differs from every other point of potential revenue, because of the potential buyers in this market. Even though technology has made and still continues to make the internet accessible to an ever-increasing number of people, the core of the internet market comprises of extremely aware individuals, who are well-informed, tech-savvy and extremely averse to traditional marketing tactics, which are employed by businesses with limited virtual marketing experience. Having a competent content writer to create the required content can make all the difference to how a business is perceived online.

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