Considerations for Hiring SEO Experts

By: Gautam Punja


In today’s world, success will be slow for any business that does not engage search engine optimization services to increase online visibility. Most people do not know how to optimize their websites for search engines and more do not have the time it will take to get the job done well. It is therefore important to hire SEO experts who know what needs to be done. It is important that you know the questions to ask when hiring these experts or you could end up with someone who claims to be an expert but does not bring you the results you are looking for.

One of the questions you will need to ask the person you are looking to hire is how they choose the keywords to use. A person who is truly expert in what he is doing should be able to tell you some of the keyword tools that he or she will use to find the right keywords. They will also need to find out your websites historical keyword search data so that they can figure out the keywords with the greatest potential for success. Once they have the keywords to use, they will be able to use them in your meta tags, titles, content and sub-titles as well.

SEO experts worth their salt will also be able to advice on keyword ratios. Overstuffing a site with keywords is one of the best ways to get penalized by search engines. This will prove counterproductive to what you are trying to achieve. One of the best things you can do in finding keywords is putting yourself in the shoes of your target audience. What would they search for? What are the common local phrases relevant to your niche market? It is also advisable to use keywords that are less competitive versus those that are used by almost everyone in your niche market.

Another question that you must ask is how they obtain back links. Most people think that back links are outdated but they are not. It is important though, that you ensure that your expert uses the accepted methods of creating back links or else you will find your website black listed by search engines. The most important thing is the quality of the said links that you will be getting. They are used by the search engines to rate just how relevant your information is and the authority of your site as well. The SEO experts you engage will also be able to get you opportunities for guest blogging that will create the necessary back links.

Once you engage search engine optimization services you should be able to get reports from the company you are working with. Ask to see a sample report and have the consultant walk you through it so that you understand what they are measuring. It is also important that you discuss the benchmarks that they are working with so that you too can be able to measure the progress they are making. Be sure to also look at the plan and strategies that they will have outlined to bring your website out of oblivion to a place where it can easily be found by others. Another great question you can ask is how much your traffic can be expected to increase. The goal should to be to get you to the top 5 rank for each keyword.

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