Company logo designers – Five Mistakes to avoid

By: timcheri

There are few mistakes which need to be avoided when it comes logo designing. Company logo designers usually don’t fall for such mistakes. But a reminder is probably be a good idea to keep them on the track.
Company logo designers are those designers who design custom logo designs for different companies. They do these projects in a team environment and they are provided the projects by their company’s business development executives.
These are some of the mistakes which need to be avoided while making a logo design for a company or organization.
Many basic mistakes are neglected here as they will look ‘very’ obvious mistakes to be made by ‘professional’ designers. But some major mistakes which can be made by custom logo designers are listed below.
1. Following trends: Many professional designers make mistake of relying on trends. That is following the fashion and making logos according to what’s new in trends. This mistake needs to be avoided as trends come and go. But logos don’t come and go that soon. A logo needs to be timeless. So, that company doesn’t think of changing their logo again, soon.
2. Remember design is for the company: The logo design of a company should not be designed for the designer himself, But for the company. Sometimes the ‘ego’ of a logo designer gets in the way of his design and it depicts the designer’s ego in his work. Also using Trademark in a logo design is a big NO. So remember to avoid it.
3. Keep it simple: Sometimes custom logo designers don’t keep the image simple but make it overly complex. That affects the logo design when it is resized. So, using simple images which are not complex need to be used. And overly complex logo is a mistake when designing logos.
For example: a church is a place of worship it’s a sacred place. A church logo design needs to be simple as well as to the point. Using unnecessary image info in a church logo design will make it dull.
4. Don’t get influenced: Sometimes most of the logo designers who are working in a team environment get influenced by senior designers work. And that influence is reflected in their work. So it’s better for a designer to stick to own style and not get influenced by other designers work. This mistake is not a big one but it can surely degrade the emergence of one’s own style.
There are many other mistakes which can be listed here. But the most basic and frequent mistakes which are sometimes made by company logo designers are some listed above
So, when working in a team environment or working alone remember these five mistakes and try to avoid them.

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