The UAE is a vast country, with rich culture, heritage and traditions. The people are very friendly, polite, down-to-Earth, and welcome progress and advancement in technology. The climate and weather conditions are very conducive to growth and prosperity. The infrastructure is also very favourable, which allows smooth movement and functioning of public or private transport, government services and financial institutions. The products and services available across the country are of high quality, and conform to international standards of quality and measure. However, when it comes to promoting these products and services to their desired target groups, many companies find it challenging to zero in on a single full service ad agency or online advertising agency for all their marketing requirements. This has nothing to do with the quality of ad agencies in the UAE, but with the high number and quantity of agencies operating in the country.
Of the seven Emirates, Dubai is a city that the houses maximum number of agencies and SEO service providers. From a small-time interactive design agency to a full-fledged all-in-one ad agency, the number of options available in the city are diverse and varied. Even though these ad agencies contribute greatly to the overall economy and GDP of the nation, it affects the decision-making ability of marketing officers and promotional heads, who are faced with the problem of choosing the best from the rest.
Here are a few reasons why selecting the perfect advertising agency in Dubai can take more time than expected:
High Number of Agencies:
From award-winning international ad agencies to a simple, dedicated social media agency, Dubai offers businesses the opportunity to choose from a wide range of options for promotional and marketing purposes. However, with so many alternatives to choose from, and more agencies being introduced by the day, it has increased the time taken by companies to decide that one agency, which can tend to all their requirements within the stipulated time and budget.
Consistent Performance Delivered:
Dubai is highly appreciated for the quality of its ad agencies and SEO service providers. The vast majority of its agencies have featured continuously in the list of top agencies, every year. With so many credentials and accolades to their name, it becomes difficult for a business to evaluate their options and find out more about the history of these agencies in due time.
The main agencies are focussing on how to beat the competition and grab the client, before other agencies even manage to steal a glimpse or two. This attitude has generated a lot of negativity and criticism from ad experts and analysts, who believe that the key to success is working with each other, instead of against one another. And with more agencies coming in by the day, the competition keeps getting fiercer.
A major complaint presented by most businesses is that, they are unable to communicate with their contracted ad agency and monitor their work, as much as they would've liked to. The reason behind this is the large time and distance gap between the client and the ad agency. Not all communication can take place digitally and some physical regulation is required from time to time, in order to cement the relationship between the agency and the client.
In a vast city like Dubai, there is no shortage of ad agencies. However, it is extremely important to choose the right one in order to attain success with your promotional efforts.
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John Kohli is a writer cum visualiser at a large social media agency in Dubai. He has worked with top international clients and brands on their ad campaigns.
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