I have had many clients in the past who have no clue on how to build links the right way. Some of them had spent over $1500 on directory submissions! A lot of clients also seem to believe that submitting to a handful of directories is one of the best ways to gain quick rankings. If you ask me, that is a major amount of cash wasted on ineffective techniques.
Some clients have also spent a lot of cash hiring a ghost writer to create articles. Although the article quality was great, users did not make use of leverage when using this method i.e. they only submitted to 10 article directories.
The problem with these approaches is that everyone is doing it. This is the primary reason why such practices lose their effectiveness. Article submissions normally contain spam articles which people submit just submit to get a link. Website directories pose a problem because users submit a lot of junk websites and also because the directories are not managed properly by the admin.
However, one method which has allowed my clients to consistently increase their search engine rankings is to build high PR links. The links can come from social bookmarking websites or free authority websites which hoard a major portion of traffic on the internet.
Getting links from high PR websites increase rankings quickly because they are seen as authority websites and carry a lot of voting power. I have had clients ranking on page one in a week for some very competitive keyword terms. Initially, they were not even in the top 250 results.
I have also seen that Google does not implement an aging factor on websites i.e. even if your website is 3 days old, if you get the right links, you will rank high in a very short time. This research directly contradicts the Google sandbox myth and goes on to say that if you take care of important SEO factors, you will gain quick rankings.
The lesson in this case study is that you should try to do things which the mass majority of people simply are not doing. Also, I am thoroughly convinced that links from high PR websites boost your rankings very quickly.
Article Directory: http://www.articletrunk.com
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