What are these famous kids channels thinking when they design their brand mark?
Itís not really an easy task to craft a carton channel logo as if they make it too childish it wonít be appealing to the adults and their market will become too niche whereas if they make it too mature then their core audience, the kids wonít be attracted. It is important to have the right combination of maturity and childishness in these types of brand marks.
Letís have a look how some of the famous network channels have pulled it off:
1. Cartoon network:
This channel is the most popular kids channel in the world. Their previous symbol was the company name in alternate white and black blocks with letters in contrasting color. The fact that the entire monogram was done in black and white color gave it longevity and sophistication whereas the comic fonts made it relatable to the kids. The new logo is only the two initials C and N in black and white colors. The same emblem is being followed for the Japanese cartoon logo and the UK and Ireland cartoon logo, daughter concerns of the same network.
This channel has changed its emblem many times. The current design is the company name written in bright orange and thick fonts. The design is simple, memorable and attractive for the children which add to its appeal.
This famous animation company has used an image of its famous mouse in their brand mark. The design consists of blue outlined Mickey Mouse ears with the company name inside. The transparent background adds a subtle chic touch to the symbol and looks like a water mark.
This channelís emblem is the company name scripted in very curvy fonts due to which the monogram looks fun loving and innovative. The blue color of text is soothing and eye catching at the same time while the white background adds sophistication to the design.
This British preschool television channel started its career as a block on another animated channel but later emerged on its own. The emblem of this famous English Channel is simple and memorable. The word Catoonito is written in thick bubble style in comic fonts that are perfect for a channel targets towards kids. The name is bordered with light blue color which gives it a very cool and soothing look. The two letters O in the symbol have been shaped to look like eyes of different sizes with purple eye balls giving an animated look to the brand mark.
On the other hand, there are many channels that use different symbols for different slots in their network like the aka cartoon logo consists of an exclamation mark in a triangle with the letters AKA below it even though it is a slot on cartoon network.
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Rita Summers works as a Senior Design Consultant at a Professional Logo Design Company. For more information on aka cartoon logo find her competitive rates at japanese cartoon logo.
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