In a poll of 659 businesses carried out by the Better Payment Practice Campaign in April 2005, it was found that two fifths of businesses fail to check the creditworthiness of new customers. This is a staggering figure considering the nature of our late payment culture, and the levels of bad debt that businesses are currently experiencing in the UK . This late payment/bad debt culture has become significantly prominent in recent years throughout many industries, as customers are more frequently switching suppliers and running away from their debts.
How much does you average customer spend with you each year? £100? £300? £1000? Perhaps more? What would it mean to you if you found that your customer had obtained goods from you, but later found out that they were not able to pay that amount? It would probably mean a great deal. This is why we believe that credit should not be an automatic right. As an individual, would you lend money to someone if you knew you weren't going to get paid back? The chances are that you wouldn't, so why do 63% of businesses offer credit without finding out what the likelihood of getting paid for their goods or services is? What we need to remember here is that a sale is not a sale until the goods have actually been paid for, so if you find that a potential customer is not creditworthy (able to pay), what advantage do you gain by taking their order?
With many credit reference agencies providing basic consumer credit reports being priced as low as £1.50 each and business credit reports starting at £2.50 each, the total cost of a credit check on the average customer can amount to as tiny percentage of the total spend of each customer over the course of a year. For example, a consumers typical spend on telephony each year is £300, so obtaining a basic credit report amounts to only 0.5% of a customers total spend over the course of the year. Compare this with the fact that, on average, businesses' bad debt provisions are somewhere between 2% and 7%, we can see that checking a customer's creditworthiness at the time of the order can be a much cheaper option in the long run. To obtain a business credit report use the links to the right of this page.
In some instances, customer accounts may only generate small revenues over the course of a year, so it may not be considered financially viable to run a credit check on them. This is totally acceptable. As a general rule, we at The Credit Agency would advise that businesses Credit Check the top 80% of accounts (working by account value) using basic credit reports, with at least the top 30% of the sales ledger being checked using comprehensive credit reports.
It's not just at the outset of a customer relationship that a customer's creditworthiness should be checked though. Checks on customers should also be run throughout the working relationship. This can be done by monitoring payment trends using in-house data, and also by placing customers on credit monitoring services. Often these monitoring services are free, and generally, placing a customer on a monitoring list can be done automatically after an initial credit report on them has been purchased.
The first benefit of placing customers on a Credit Monitoring Service list is that you can highlight when a customer's credit circumstances diminish, as and when their credit problems occur. This allows the collections activity on this customer to be stepped up immediately so as to reduce the risk of payment default. The flip side to this is that the monitoring service can also highlight an improvement in a customers' creditworthiness. This information can then be used to fuel future sales activity. After all, it's cheaper to retain and grow customer accounts than it is to get new ones, so it makes sense to target those customers that have a greater capacity to pay for goods and services. To gain access to a free credit monitoring list, click here.
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