SMS has revolutionized the ability to effectively and promptly disseminate information. With the convenience of SMS, the task of transmitting the most current details on any project or target becomes so much more accessible.
Bulk SMS turns this convenience into a true advantage – Send new promotions and amazing offers as they happen, update your target market by transmitting calendar event details directly to their mobile devices. Today more than 5 billion people own a mobile phone and are able to receive SMS. Businesses and organizations the world over have realized the huge potential of interacting with the clients, suppliers and employees using bulk SMS. Bulksms simply involves sending out large volumes of text messages at once.
Bulk messaging is most commonly used for:
1)Mobile marketing campaigns:Mobile marketing campaigns allow companies to effectively reach their customers, with low cost but with high interactivity and feedback. Furthermore, mobile marketing campaigns offer great opportunities either introducing a new brand or creating brand loyalty. Everyday mobile marketing campaigns is becoming more and more widespread.
2)Personalized SMS:It is an excellent way to address your customer individually. For example, when the message is delivered to the recipients’ handset, it will read as “Dear Peter…”. This adds a sense of being welcome to the customer as he addressed by his name and is not a part of general bulksms routine.
Bulk SMS platform is a high-capacity and dependable solution to offer highly effective and business oriented SMS services. It provides the Operator and organizations with power and flexible tools for managing bulk SMS campaigns and control/charge bulk message traffic generated by corporate clients. List of target end-users of such services includes service- and content-providers, banks, advertisement agencies and companies that wants to engage with their customers directly.
Premium SMS (PSMS) is the most flexible billing interface on the market today. Offering the broadest support for operator billing, PSMS provides the perfect solution for delivering text-based campaigns to mobile subscribers worldwide.
Premium SMS services can be categorized in following two ways :
1)Premium SMS Short codes:This short code has a price higher than that of regular short code. These are generally used to get access to one-time digital content download from operator network or as advertised on a web site.
2)Premium Subscription based short codes:These short codes carry a regular fee attached to it but facilitate a charge according to a billing logic as defined by payment gateway. These are primarily used for subscribing to content and/or services recurring in nature; for e.g. News services, recipes download via SMS etc.
Benefits of S-MSDP for Bulk SMS:
Text based messaging: PSMS billing for two-way messaging services is seamless and almost instantaneous.
Simple and effective: PSMS is the most widely supported interface for operator billing. It can be used for text-based campaigns as well as in-app or web billing.
Extensive customer reach: Research has shown that consumers are less willing to use their credit cards for small payments, but are eager to be billed via premium SMS. With PSMS, there is no possibility of card fraud, as credit/debit cards are not involved.
Finally bulksms and short code campaingn enables you to expand your offerings across multiple messaging channels including SMS, MMS, WAP, USSD, EMAIL.
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