Brochure Printing - A Highly Effective and Affordable Marketing Strategy

By: Robert H. Brown


With ever intensifying competition, marketers are hard bent to come up with new marketing strategies for an added edge against competitors. The popularity of brochure printing has grown to an unprecedented level over years, and with valid reason. Brochure printing is the fastest, most cost-effective and direct means of marketing. Brochures play the vital role of furthering an advertising campaign and garnering positive response from targeted audience, without breaking the bank. There are many factors that need to be considered when it comes to print advertising.

A marketer needs to determine the purpose of the flyers; whether they are looking to educate, inform, entertain or persuade targeted audiences. The next step is to understand who the targeted audiences are; their likes, dislikes, interests and more. Once the marketer has outlined these basic pointers, they can proceed further with the design aspect of the flyers.

A flyer acts for a representative of the company that conveys image of the company to niche audiences. Meticulous care and precaution needs to be administered when it comes to designing a leaflet. While creating a flyer, a marketer needs to think from the readers' point of view. In designing a brochure, marketers mostly concentrate only on the basic layout, frame, graphics and quality of paper used in printing. However, effectiveness of the brochure is not merely restricted to the design aspect, but also the content placed in the template plays an equally crucial role. Quality of the content placed should be such that it illustrates in detail and justifies the basic objective of the company in a single glance.

There are wide spectrums of format options available in brochure printing, like bi-fold, tri-fold, custom size and multi-page brochures. Brochures are available in typically three standard sizes, ranging from 8.5x11" and 8.5x14" to 8.5x17". A marketer also retains the option to commission a professional printer for customized printing solutions in varied sizes. Tri-fold brochures usually come in six panels, whereas bi-fold brochures come in standard four panels.

A leaflet can be printed in typical flat, glossy, matte, or silk coated papers depending on the marketing requirement. Other than that, there are mindboggling options available in colours. Be it old school black and white colours, classic single colour printing or spellbinding multi-colour printing, there are no limits to imagination.

Depending on the number of brochures that need to be printed, there are different printing techniques available. Digital printing can be more of an economical option for people with fewer printing needs. From regular printing, eco-friendly printing, digital printing to custom printing methods, there are a gamut of options available.

In order to give the brochure a unique look, there are several printing companies offering custom hot foil stamping and embossing services for that exclusive immaculate finishing. There are also die-cutting options available that allows a marketer to experiment with different sizes and shapes of leaflet. People on the lookout to create brochure in graphic design program there are host of pre-designed brochure templates easily accessible online. It is an easy task to replace the logo, text and images in pre-designed templates for a professional looking brochure design in half the prices.

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Good brochures can be powerful advertising tools that help persuade prospects to do business with you. If you are planning to do effective brochure printing for your business, contact Print Three Toronto, a company that provides a wide range of choices for printing brochures, all designed to drive sales.

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