Brochure Paper Varieties That You can Choose from

By: Sunil Punjabi

You will need high quality brochure paper for marketing campaigns and for presentations especially when you want to give away handouts to clients or guests. The brochures have to be attractive and beautiful, which means they have to be an excellent combination of good content and an even better material and surface. Good quality brochure papers are slightly thicker which makes them resistant to curling at the edges or to tearing easily. Slightly heavier paper with a glossy, satin or high glossy surface is used for printing out brochures. The brochures should look professional and have a magazine like richness about them that can goad the recipients of these papers to read further. 11 X 17 inch brochures can be designed out of 32 lb paper stock sometimes coated additionally for fade and moisture resistant.

There are many different varieties of brochure paper such as bright white papers, laser and inkjet papers, papers with a soft gloss, black and white gloss or matte papers each bringing its own characteristic features and useful in its own way. The flyer paper without any coating but with a smoother finish is used to keep the costs low. Some papers have a good print quality with the ability to absorb the dyes and inks perfectly well. It is important to understand which paper soaks up more print and which one doesnít, just like you have to understand the distinction between papers that dry instantly and papers that donít.

Soft-gloss brochure paper is quite useful for advertising considering that it isnít too glitzy and yet has an attractive look about it. Moreover, you can choose between one sided and two sided paper. Some papers provide better color intensity while some donít. Coated papers can really add to the look of the whole content and enhance the feel and richness making for a great option when budget isnít really a concern. Some brochures are heavier feeling substantial in your hands, having been printed out of heavy weight, heavy duty paper stock. You will have to choose high quality papers that can provide you with great clarity and high resolution.

This kind of accuracy is required in brochure paper especially when you have diagrams, pictures or images and you want them to look crisp and beautiful. In some cases, thicker 58lb sheets are used for printing out brochures to ensure that they are not transparent. When light starts passing through the paper it becomes really difficult to read their content. This is why thicker stock can be ideal for brochures which come in different sizes such as 12 X 18 inches or the standard 8 X 11 inches apart from the medium size 11 X 17 inch papers. On important events or occasions, the brochure papers have to be charming and accurate with rich images and clear text that can really get the attention of those who receive them. These papers can be printed with laser printers for easy production, although it should be ensured that the colors or coating donít fade.

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