When a new organization gets launched into the highly competitive market, the entrepreneur sometimes thinks that a nice organization company item can be his short and sure path to success. So, he asks a talented organization item developer to style a creative and unique organization item that will "establish" his brand! The reason behind his thought is, "If a half consumed apple company can make a big item then why not mine?" Unfortunately his item fails and he blames the organization item developer for the failure. What the entrepreneurs do not realize is organization item is a small part of a item but item is "what people perceive about your organization and what makes you different from other competitors." Brand is not just a symbol but much bigger than that. Branding is a process that may begin with a organization item but needs several other components to be successful.
Do you appreciate the item or the logo? - Leave the artistic people, what does a common man appreciate about a brand? Their item, their service, customer care etc. Isn't it? Brand is much more than a organization item. For example, assume that you never heard about Apple and you see the half consumed the apple company organization item at an electronics store. Would you be impressed? Probably not! But if you see an iPhone you will be satisfied and when you check the the apple company organization item on its back cover, immediately you start appreciating that item. Big companies promote their organization item with their item to make a powerful connection between the organization and organization item and make a positive perception in the clients' thoughts about the item. Brand simply leaves a mark- Brand is not just an icon, symbol or picture that you use in your signboard. Brand simply leaves a mark on the clients' thoughts. The ideal example is Nike organization item. The organization item is so famous not because its style but because Nike left a powerful impression on its clients thoughts due to their excellent products. Nike promoted their organization item with their merchandise and designed such a powerful item connection that people recognize their organization item immediately. If they have not designed such a powerful item, the organization item alone could not do anything at all. A item is a complete package and not just a organization item. Manufacturers are designed by whatever its clients think about it. To be specific, a organization item developer can style a brilliant organization item, but clients build a item. If they don't like the whole package then even the most brilliant organization item can't save your item.
Brand is a perspective, Logo is a just a graphic design- the major difference between a organization item and the item is what they indicate. Manufacturers have a strategic perspective. Manufacturers focus on the future and send a message to the clients about its future pans, development strategies etc. Whereas, images depicts what a firm stands for, what it has to offer and what it is different. Logos indicate an picture, brands protect it- Logos indicate the picture of a organization. It shows their traditional goodwill in the industry. But the duty of the item is to keep the standards high to protect their picture. Think about Windows organization item. They are the leader in the industry for such a long time and their organization item is very famous. But when the Windows Vista failed the organization worked hard and delivered Windows seven to restore their clients' faith in their item. So you can understand that images may lay the foundation of a item but it's the company's hard work and marketing that make a successful item. Brand can not just be designed overnight with a organization item. You need to be innovative, deliver standard product/service, communicate with the clients and promote your organization constantly to establish a item.
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