Boosting Your Site's Conversion Rates

By: APP Manager

How You Can Increase Your Conversion Rate

If you are an online business owner you've probably heard the term . Conversions in sales and online marketing relates to when a visitor to a website makes an online purchase. In essence, when a visitor to your site becomes your customer. The conversion rate is the percentage of those who land on your web site who move from being just a visitor to a customer.

Conversion rate!/a> is important to an internet based business. Simply put, it's the very best way to measure how well your web site is doing. So, how can your conversion rate go up? There are many different ways to improve conversion rates.

Positive user reviews about your products and services can improve conversion rates. You can have a section on your web site where previous customers can write reviews about your products and customer service. When someone does a search for a product you sell, they will be routed to your website to see the reviews themselves.

Generate better, new content for your website that clearly targets the conversion goal. For example, if you are selling clothing online, make sure that you have photos, text, video, etc. that relate directly to to your clothing. Make sure you add content if you are having any clearance or special sales.

Improve your site's navigation structure. If your site is not easy to navigate, visitors won't stick around. Be sure that the way your website is structured makes it easy for visitors to browse and find what they want without having to think too much about where to click.

Bear in mind, improving conversion rate is essential for improving sales and profits when it comes to an online business. If you want to increase sales (and why wouldn't you?) think about using these ideas to improve your conversion rates. There are also companies out there that will help you with this and do it for you.

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David is a writer for Trust Guard, a company dedicated to helping online businesses succeed through trust seals and marketing and conversion tips. Find out more at

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