What a heart touching TV commercial! This video is so amazing that I feel like watching it again and again. Have you seen that ad in weekly magazine? Isn't it so good?
Remember yourself saying all this after watching a TV commercial or a video on YouTube or an ad in your favourite magazine. Have you ever thought who decides what content to put where or what media channel would be the best for showcasing a particular ad? Who plans the media?
Behind every commercial or ad you watch, website banner you click on or digital platform you use to connect with your friends or business prospects, there are smart people who have put their efforts and intelligence in an attempt to win your business. They blend creativity with business.
Simply put, they are advertising media managers who are involved in media planning and buying, to make their advertising campaigns innovative and effective. If you're also interested in the art and science behind media selection, planning and buying, you may want to consider an advertising media management program.
If you're wondering why you need to go back to school to switch or advance your career, let me tell you that things are getting more complicated with new advancements in this field. Of course, creative writing skills and business and negotiation expertise are important. But these are no longer sufficient in today's cut-throat competition. Consumers nowadays are way ahead. They have thousands of options to choose from. In such a scenario, the role of those involved in advertising management has gone for a toss.
As a professional, you are expected to be well-versed in media management fundamentals, consumer-driven communication channels, media research analytics, campaign management and advertising planning. And to stay on the top, you constantly need to brush up your existing skills and acquire new competencies.
Going back to college seems a viable option. Even a course of duration as short as one-year can help a great deal in boosting your career. Let us take a closer look on how an advertising program can benefit you:
1. You gain career-ready skills.
No one can deny the fact that on-the-job training is the best way to learn. But employers neither have the time nor the resources to train you for your new role. They look for ready talent. So, how do you acquire new skills? You go back to college and equip yourself to play the new role. You can be employed immediately. Centennial College's media program can be an apt choice for you.
2. You gain hands-on experience while in college.
Wondering how exactly to manage, research, plan, estimate and buy media? Centennial makes it easy for you. You will be given an opportunity to work with an advertising agency or a multimedia company as a part of their advertising management program.
3. You gain valuable contacts.
The school of communication media and design attracts media professionals working at different hierarchical levels. Therefore, it serves as a meeting platform along with an educational institute, facilitating the interaction amongst them. You will have ample opportunities to network and develop relevant contacts. Moreover, industry placement can further enhance your network, which can be used to find suitable work in the industry upon graduation.
So, drop all the inhibitions and stigmas that are attached with going back to college later in life. It may actually give that much-required boost to your career.
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Author encourages advertising and media professionals to go back to college and study advertising media management to enhance their knowledge and skills.
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