Benefits Of Selling Your E-Book Online

By: Arvinder11

The single page website is the best system to sell e-books online as I discussed earlier. After you create your terrific, attention-getting headline for this web page, it's time to look at other aspects of marketing information products.

An important note in writing copy for your website is list features but you sell benefits. The features of your e-book are that it is 67 pages long, that it contains interviews with caterers, pastors, wedding coordinators, and florists, etc. for more that it comes with a money-back guarantee.

The benefits of your e-book are that your wedding will be beautiful, that you will not spend money needlessly, that you'll save money, that you'll be the envy of all your friends, that your wedding will be as unique as you are.

Why do I make a difference between the features and benefits of an e-book?

Think of a commercial for a sports car. Do they ever talk about ratio, horse power, bucket seats, CD players, under coating, all that stuff? No, those are features. Car commercials sell benefits. You usually see a middle-age man looking very successful, even smug, and he's just burning down the highway. Of course the highway's always winding along a mountain road down the coast. They're not selling the car, they're selling how you will feel in the car. They're selling how you will look in the car. for visit only thing missing in those commercials is the man driving up to his high school reunion and getting stared at by all the beautiful women that wouldn't go out with him when he was in high school.

I'm not saying you have to go that far. But I am saying that your website better answer the question, "What's in it for me? How will this e-book benefit me? How will this course benefit me? How will this video benefit me?" I can show you how to make audio products, but so what? I have to show you how that will benefit you, how it will create passive income, how it will create products, how it will create income stream. So, sell benefits. You can list features, but make sure you sell the benefits to market your information products.

Finally, your website must have some testimonies on your websites. These include people who have been helped out by your e-book. You also need a strong guarantee, so that you feel secure in buying it. If I can't dunk that basketball in sixty days after reading your basketball e-book, I want my money back. You want a strong guarantee, and of course, you want a "buy it" button to collect the money.

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