When cable industry started to blossom in the 1992, with the launch of Star Tv and Zee Tv; local cable operators were the sole owners incharge of distribution of cable network to household. Though it was the only form of distribution; yet it lagged customer's satisfaction as the signals being analog doesnot provide good quality audio and video output.
Also the cable operators charged according to their wish; thus there were no regular charges throughout. Thus, even by paying money people were not satisfied with the cable operator as they never held themselves responsible for any kind of faults as signals not received or signal not clear.
The DTH service came as a blessing to people as it set new standards for the distribution, transmission and payment of cable channels. This service was far more transparent and of a
much superior quality than what people used to view earlier. Because of so many advantages; it lured many consumers within just few months of starting. This industry saw a major boom as many companies came forward in providing this service with attractive offers.
The major benefits of DTH services are summed up below:
Clearer video and audio signals; it channelized the transmission of channels in the digital format; analog being the other.
Elimination of third party interference as transmission was directly from the broadcasters to consumers using a dish, set top box and a smart card.
Plan your own invoice consumers got the option to choose channel they want to watch and pay only for those channels only.
More options for consumers: As it was just in its initial stage various companies came forward with attractive offers to lure customers; which included addition of a huge number of channel list in different categories as entertainment, sports, news, informative, regional, music, cartoon, etc. Thus a consumer got the option to choose
from a huge list of channels, falling under various categories.
Along with watching television, the DTH service also offered the consumers radio channels all along the same network. Thus one gets the benefit of watching tv and
listening radio using the same medium.
It had something for all, from children to adults to old people; everyone's interest was covered in it. It offered various interactive services as on demand shows, shows for children learning, cookery shows, to name a few. On demand movies was a buzz as one can watch movie at home with family by paying a smaller amount.
The latest addition to this advantageous service is the addition of high definition channels; with more superior audio and video signals. With such advantage; we can experience watching tv like never before.
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