There are retreats, crops, getaways, cruises, conventions, and even scrapbook expos being held every single weekend now! Scrapbookers love to connect, and you can help provide the connection. If you're well-organized and can put together the kind of event that will generate excellent word-of-mouth, an event planning company could be a profitable venture for you.
While this is along the same lines as teaching a class, events are meant to be all day affairs – even multiple day affairs. So many women are hankering to get out of the house and get away from the stresses of every day life. A weekend scrapbooking retreat would be right up their alley!
One website I’ve found gives an account of her “Scrap Camp” that she hosts where a camping experience combines with scrapbooking to provide attendees with not only a getaway, but a way to talk and interact with other scrapbookers and get ideas from each other.
Just like the classes, you’ll need to set a price and decide whether or not supplies are included in the price. Obviously, the cost is going to be a bit higher, but often times, your attendees won’t blink an eye to paying it.
Concentrate a multiple day event on putting together an entire custom scrapbook. Encourage your students to bring along as many pictures as they can find and then show them how to organize them into beautiful layouts.
An event might require you to spend more one-on-one time with those attending, but personal service could be the difference between you and your competition.
Contact scrapbooking suppliers and let them know about your event. See if they would be willing to donate supplies in exchange for liberal advertising at your event. You might be surprised at how many companies would be happy to sponsor T-shirts, flyers, and even supplies. This is especially true if you really play up your event and have great attendance.
If you can find a company willing to donate toward your event, you want to keep them on your valuable contacts list. The best way to do this is to send a follow-up after the event is over to show how successful your event and their products were.
You can do this in many ways. We would suggest having all participants sign an over-sized card with personal comments and include pictures of that company’s products being used. They’ll surely appreciate the advertising and are more likely to sponsor one of your other events further down the road.
The best part about scrapbooking events is that you can plan other activities to go along with classes to enhance the experience. After all, you really don’t want to spend 12 hours doing nothing but scrapbooking, do you? It would seem too much like work.
Even though scrapbooking is the main reason for the event, networking, sharing ideas, and making friends is also important. This is an excellent way to promote scrapbooking in your community and share your love of the hobby.
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