By making sure you include these 4 essential things in all of your articles, you will have much greater success with your article marketing efforts.
Today's websites are in dire need of good quality content, articles and blog postings are the major source of this content. The significance of good quality articles is immeasurable. They are the back-bone of any internet site.
Articles have been identified to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.
But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your website. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.
Here are some ideas to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.
* Keywords and Keyword Phrases
An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but really looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer, etc.). It could be anything they want.
The Important thing is that you have an article that has the keywords but they must also be related to your site. For example, if you maintain an auto parts site, you must have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are most searched in their niche. You can use this tool to determine what keywords to use and write about.
* Keyword and Keyword Phrase Density
Now that you have your keywords and keyword phrases, you must use them correctly. An article must have good keyword density for a search engine to "feel" its presence. There is a lot of debate as to how high your keyword density should be, I would not suggest any more than ten to fifteen percent to get a high search engine rank. Articles are wonderful for helping a site get a high ranking.
Keyword density is the number of times a keyword or keyword phrase is used in an article. The ultimate number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.
* Quality Article Content
Like what is stated above, you cannot just riddle an article with keywords and phrases. Your articles must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.
People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or niche. As more people believe in you. They will be able to trust you and your products.
* Resource Box
One more main thing to keep in mind. If you are going to post articles to ezines and/or contribute your articles to newsletters and other internet sites, DON'T ever forget to include a link to your website. A little resource box with a brief description of your site and you should be found right after the body of your article. If people like your articles, they will most likely click on the link directing them to your website.
By keeping these four items in mind when you are writing your articles, you will be much more successful in your internet career. Why not get started now and see how much better things get.
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