Part of every online business is finding the right people to help you in backroom processes and in marketing and selling your product online. You might be asking yourself why some online businesses seem to have the best affiliates and manage to keep them happy and content while others just seem to be losing them left and right. According to professionals and researchers in production output, money isn't the be-all, and end-all of keeping good affiliates. In fact, the social structure of your affiliate program may be more of a determining factor than compensation.
Choosing affiliates is just the start of your journey. The crux of an affiliate program is managing the affiliates so they grow, make money, recommend your program, and stick with it for as long as you need them.
It's A 2-Way Street
This isn't just about your business. Affiliates are in it to make money and be given their due respect. Without these two, no amount of persuasion or sweet talk is going to make them stay with your program.
Thus, your affiliate program should have a great, even fantastic package for them without compromising too much on your business revenues. Take care of your people and they will take care of you. Here are a few ideas you can start mulling:
Reward Them For Excellence
Even a verbal mention on your website's affiliate program page would go a very long way in letting your affiliates know how much they are appreciated. Of course, this should be done over and above payment of dues earned.
Get Rid of Scalawag Affiliates
In every industry and business sector there will be those who are troublemakers. It's best to get rid of them as soon as possible by putting your foot down and not letting them run you over with their demands and spam. To get help in weeding out these undesirables, you need to understand what spam is and how people can damage your reputation. You will also need an Internet marketer to plug loopholes and counter bad and unfounded publicity with the right content and marketing strategy.
In fact, you should invest in some form of analytics in order to find out where your traffic is coming from, how long traffic stays on your site, and the quality of work affiliates are doing for you.
Offer Training, Additional Incentives, Promotions
There's nothing more managerial or motivating than offering that extra boost to your affiliates. It could be in the form of webinars, new products, or exciting promotions and special seasonal deals. The expert you hire to help you with marketing should be able to assist you find new and creative ways to keep affiliates interested in the program.
Consider Tie-Ups With Other Affiliate Programs
No, you don't need to get into a partnership agreement with other affiliate programs but you might want to consider joining conventions, belonging to an association of affiliate programs, or being accredited as a reputable program. This tie-ups will help you legitimize your online business to your affiliates and increase the trust factor that most people need before investing or buying.
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Lina Stakauskaite works at Click2Sell (www.click2sell.eu) Affiliate Programs Network. Sell digital products online and run your affiliate program. Accept payments via PayPal, Google Checkout or direct credit card payments. Get paid instantly via PayPal, Payoneer, Payza or wire-transfer. With Click2Sell you can provide easy payment options for customers, recruit and manage affiliates effectively and successfully.
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