Leightons HearingCare have launched a campaign to help those with any kind of hearing loss to avoid feeling isolated. "Hearing has long been something that people are reluctant to discuss", says Ryan Leighton, Business Development Manager for Leightons HearingCare," so we want to help bring deafness out of the dark ages".
It's a sad fact that there are approximately 9 million deaf and hard of hearing people in the UK - and a staggering 41.7% of over 50-year-olds having some kind of hearing loss. "We work with people every day whose minds are razor sharp, and who maintain busy and active lifestyles" says Catriona Husband, an audiologist with Leightons HearingCare. "But a large number of them have such poor hearing, that other people often give up trying to engage in general conversation. As you can imagine, this can lead to terrible feelings of rejection and isolation".
Mrs. Christine Evans, a customer of Leightons HearingCare in Southampton, shares these feelings: "I was a nurse and retired 2 years ago, aged 63. I was having increasing trouble hearing people talk to me, especially if there was a lot of background noise. Yet I thought I was compensating well." But it is only now, as she has a new digital hearing aid , and has fully re-entered the hearing world, that people feel they can speak more frankly about the effects of her hearing loss. "Now the people I used to work with are saying that they noticed I was missing a lot of conversation, and even professional talk."
So Leightons' campaign is not only aimed at creating better understanding of hearing loss amongst those who have hearing loss - but also amongst those who have no difficulty themselves - yet feel they cannot broach the subject with sufferers.
As a first step in Leightons' campaign against the danger of isolation, they offer a free hearing test and assessment to anyone aware of even the slightest hearing loss.
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Ryan Leighton, business development director at Leightons Hearing Care, a chain of hearing care centres in the South of England providing expert advice, on hearing care, hearing aid prices and oticon hearing aids
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