One of the most efficient promotion methods you can use is article marketing especially when it is powered by an article directory. By using article directories you can get maximum exposure in a couple of ways.
Article directories are where many people go to every day looking for helpful information. When you place articles on these directories they will be able to read your articles.
If they like what they read then they will be more likely to visit your website and eventually purchase products or services from you.
The more articles you submit to directories the more people are going to read them and start to consider you an article expert. Because people want to learn from an expert this will definitely help build traffic to your business.
Another way that directories make article marketing more powerful is that articles that are submitted to these directories are picked up by search engines. Search engines love fresh information and that is why they love article directories and their content.
For each article that you write and submit to article directories the more chance you have of getting free organic traffic from the major search engines. There is nothing better than free search engine traffic because this is how majority of people search when they get online.
Viral marketing is a third way to use the power of article directories for traffic. This is not something that you will have to do anything for except for writing and submitting the articles.
Instead you just write high quality articles and submit them to directories and eventually other business owners will use your article along with your resource box on their site.
Many business owners online are always looking for free quality information they can post to their own sites to keep their readers happy. Many of these business owners will browse through article directories to find the content they use.
The more articles you have in the directory the more chance you have of your article being picked up and used by someone else. Each time it is used on another site the more exposure you will be getting for the article and it all started on the directory.
As you can see there are many ways article marketing is more efficient when powered by an article directory. If you are not using article marketing and are not submitting articles to directories then you need to start right away if you want the maximum exposure for your business.