Article Marketing - Making the Perfect Resource Box

By: Olga Marini

Content is a valuable commodity on the Internet. If you provide good content, your article will likely be picked up for use in blogs, newsletters, lenses, portals and websites. Article marketing is a clever method of promoting a product or service through the use of articles. You simply write articles relating to your expertise. After you've created an article, you share your article with the world.

Article Marketing is an excellent way to promote a law firm. Law Firm articles can help establish credibility for your practice, help establish yourself as an expert in your field, brand your firm and lead potential clients to your firm. Also, since articles can be syndicated, there's an enormous potential to utilize articles to drive visitors to your law firm's website and to ultimately generate more business!

To support your topic of choice, consult with research and statistics organizations. They provide detailed statistics, trends and information which can be referenced. Combine hard facts and data with your own experiences for a compelling article. Write new articles. Share your expertise by writing articles based on practice area topics for which you practice. For example, if you represent clients who have been involved in 18 wheeler accidents and would like to target more 18 wheeler cases, simply write an article about 18 wheeler accidents.

It helps to write about something you have a passion for. That passion will carry over into your article and in turn, produce a piece the reader will be compelled by. Keep articles relatively short. Articles do not need to be lengthy. Many articles fall between 150 - 500 words. Keeping it short is a good rule of thumb, particularly when the article is going to be viewed and read on the web. However, oftentimes, it's difficult to convey a message in so few words. In those cases, try to keep the topics under thousand words. Find a Topic -Once you've decided to write an article, it may not be as easy to find a topic to write about.

Oftentimes consultants have the necessary tools and expertise to give you a clear understanding of topic you should be addressing. One way to find a good topic for your article is to do some keyword research. If you are hoping to attract clients using the article, it helps to know which topics prospective clients are using to locate law firms and legal information pertaining to your practice area. There are a number of tools available on the web for keyword research. To locate them, search for the phrase "keyword research" in your favorite search engine and you'll generate a whole wealth resources. You may also choose to hire an Internet marketing consultant to handle this task.

This should be kept brief. You want to state in the article box that permission is granted to re-publish this article online as long as the author box is left intact and as long as the hyperlink is linked to the correct website. Don't Forget Your Author Box The author box consists of your personal biography, copyright notice, and a link back to your law firm's website.

Not a writer? Have Someone Write an Article for You It's quite possible that you don't have the time to write your own articles or maybe writing is not your forte. No problem. There are a number of consultants available who can do this task for you. It's referred to in the industry as "ghost writing". There are a number of quality professionals who specialize in copywriting and ghost writing. You simply convey your thoughts and expertise verbally or in written form and let these "wordsmiths" do the rest.

By including an active hyperlink in your author box for articles, you increase link popularity. Each time your article is re-published, you receive a one-way link back to your site! Also, if your article is on a particular topic with strategic use of keywords, your article is more likely to show up in top results with the search engines. Search engines determine rankings based on a number of factors. Two of those factors are incoming link popularity and keyword density.

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