Are You Remembering To 'Keep Calm And Carry On'?

By: Shawn Alex


The use of promotional merchandise that promotes a particular cause is on a high nowadays. Companies use catchy lines to attract attention to their product, with the intention of increasing their sales. But there are some other companies that are totally dependent on these lines for their business. The 'Keep Calm and Carry On' franchise is one such brand that uses a catchy phrase to build its business.

The story of the origin of the phrase is probably the reason for the popularity of the brand. During the Second World War, when the threat of an invasion by Germany was looking more and more likely, a propaganda poster entitled "Keep Calm and Carry On" was produced by the UK War Office. It was hoped that this would heighten the morale of the British public but bizarrely, it was never actually displayed in public, and so it was relatively unknown until very recently. The poster was rediscovered in a second hand book shop about 12 years ago and has been re-issued in a big way as the decorative theme for a range of products.

The slogan started gaining popularity, owing to the belief of having war time memorabilia for the British people. The poster along with the mugs, t-shirts and a whole range of products with the slogan on it became commercially popular and soon, the whole world was catching up with these trending items. The slogan has inspired a range of clothing, mugs, doormats, baby clothes and other merchandise from various vendors, as well as a book of motivational quotations.

These items are being sold over the internet, with websites providing wholesale purchase options to promote these items in different parts of the world. Parodies of the poster, with similar type but changing the phrase or the logo (for example, an upside-down crown with "Now Panic and Freak Out"), have also been sold. The parody of this slogan has actually made it more popular with the social crowd. Social networking sites have a lot of altered versions of the slogan which are innovative and funny. These creative lines are also finding its way to getting printed on t-shirts and the mugs.

One of the reasons as to why the slogan is popular is because people associate it with their daily lives and situations. The phrase reminds us not to panic when we are faced with hard and tough times, we have to learn to face our problems and keep our cool and calm in such difficult situations. It also teaches us that whatever the outcome of the situation is good or bad; we have to move on with life. It gives us a feeling a hope that we should always look forward to life instead of whining about our past. When we use these products, we will be reminded what our motto should be in our lives.

So, when we sit down to have our daily coffees or tea and we sit and ponder over where our life is heading towards or where we are at this present moment we can take some pointers from this slogan - keep calm and carry on!

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