Are Shrink Sleeve Labels The BEst Option In Labeling For Your Brand?

By: Leeanne Kunned


Chances are you don't really realize what goes into the labeling of products these days. But if you stop and think about it, things have changed significantly over the last few years and decades. We've gone from a simple cardboard, or even pasteboard, box to special containers that have labeling on every surface no matter how convoluted or complex. And this is by design rather than by accident.

Flexible packaging - things in bags that are printed all over with brand imaging, and shrink wrapped labeling where the label is printed on flexible material that is then bonded to the shape and size of the container bottle - these are the packaging and labeling materials that have taken over grocery store shelves, and probably will for some time to come.

From a marketing perspective, there is nothing better than graphics in a 360 degree format - it gives the viewer and prospective customer something to look at about the product on every bit of the container. No space is wasted with shrink sleeves. They are graphically more interesting and sometimes "in your face", but today's customers are all about experiences, so this kind of marketing combined with container is just what customers are looking for these days.

Anchor Printing is taking this move toward shrink sleeve manufacturing and marketing and printing seriously - pushing the edge of the envelope to be the leader in this industry. Having been one of the pioneers for the medium, Anchor Printing is simply building on what they have been doing since the beginning - seeing with vision that helps determine what is going to appeal to the buying public going forward and making what is available now the very best it can be.

The kind of 360 degree printing and graphics that can be applied to all different types of bottles, sacks, bags, squeezables and any other container you can think of is the goal for Anchor Printing. They want to give you all the options available in the industry today to choose from when deciding how to make your product jump off the store shelves and into the shopping cart of the buyer.

The other piece of this is knowing how all the various containers are filled, and what that does to the graphics when applied to that particular container via custom shrink sleeves. Where does it need to stop before getting to the stopper for the container? Getting the perfect fit is important, and it can be slightly different for the various containers out there. No matter what topological features the container might have - grooves, indentations, sloping or tapered shape, or a complete flexible and squeezable construction - Anchor Printing can provide the graphics and printing for the shrink sleeve that will fit whether you want it in a roll or individually cut.

You can trust Anchor Printing to get it right for your product's placement and to help you get your product moving. That is what great marketing does and Anchor Printing has been providing great marketing services for nearly 70 years - they've got to be doing something right.

At Anchor Printing, we take pride in offering our clients Custom Designed Labels, pressure sensitive labels, roll-fed labeling, shrink as well as flexible packaging options. Visit today to learn more about this Custom Label Manufacturer.

For more information visit http://anchorprinting.com/

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At Anchor Printing, we take pride in offering our clients Custom Designed Labels, pressure sensitive labels, roll-fed labeling, shrink as well as flexible packaging options. Visit today to learn more about this Custom Label Manufacturer.

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