Apple Bottom Jean - Sexy Fashion for Curvy Women

By: Julian Kwandez

Hip hop clothing brands are nothing new, few however have had the innovation and trendsetting ability found in Apple Bottom Clothing. Officially named Apple Bottoms, the clothing and lifestyle line for women was started in 2003, by St. Louis based rap artist, Nelly alongside friend Ian Kelly and cousin, Yomi Martin.
Nelly was already successful with an earlier launch of Vokal, a hip, fresh menswear line. Vokal had originally been created in the late 90s while Nelly was still an independent rap artist. As his career took off, the brands reputation rose and gave Nelly the opportunity to create the Apple Bottoms clothing line strictly for women.
Nelly works closely with his team of designers to supervise each pattern. Even though he is not a professional designer himself, he has stated that he considers what he likes to see on a woman when he makes his input. Nelly's innovative vision ensures each product meets the high standard of Apple Bottom Clothes and also ensures that every woman gets the right fit while looking sexy.
From its genesis, Apple Bottom clothing was designed to provide urban appeal. The first creation released by the line was the Apple Bottom jean and other denim wear. With the help of an Apple Bottoms Girl model hunt across the United States and televised on VH1, the clothing line just for women was even able to capture the attention of women the world over.
Instead of women working to fit into jeans, Apple Bottoms are designed for women with curvier rears and more ample hips and thighs. The vision behind Apple Bottom clothing has always been to celebrate the curves of women. The jeans are sexy with detailing of studs, rhinestones and beads. The addition of lycra material in the denim wear, causes the Apple Bottom jean to cup and shape a woman's rear; giving women a boost of confidence and sex appeal that the average jean just does not provide.
The apple shaped pockets gave the Apple Bottom Jean a distinctive signature look, setting it apart from the multitude of other celebrity clothing lines that are on the market. This visionary appeal has helped the brand resonate with women of all shapes, sizes and ethnicities. Apple Bottoms achievement rides in its decision to make each piece of clothing economical without sacrificing quality.
With so much success it wasn't long before Apple Bottoms diversified with even more options for the urban lifestyle brand. Before long, Apple Bottom clothing for young girls and plus size women was added. Handbags, jewelry, eyewear, scrubs, lingerie, shoes and even a signature fragrance were also added to the line. The urban lifestyle line can be found across the country and online.

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