Android App Market Place

By: Mel Joelle


The Android Application Marketplace or most commonly called Android Market was released on October 22, 2008. The Android Market was developed by Google and to date contains an estimated 440,000 applications. The Android Marketplace is installed on most Android phones and allows users to browse the various apps, view detailed information about the apps and buy/download the apps. As of July 2011, there has been some 4.5 billion downloads from the Android App Marketplace.



In July 2010, an analytics company named Distimo reported that the Android Market had the largest percentage of free applications, over 57% available to download for free. The Android Marketplace’s percentage was double that of Apple’s App Store. 28% of Apple’s App Stores applications were free, Blackberry’s App World was at 26% and The Windows Marketplace only had 22%. Only certain devices are allowed to use the Android Market, those that can use the Android Application Marketplace must abide by Google’s compatibility requirements. In fact phones that don’t meet the compatibility requirements are not even allowed to have the Android Marketplace app installed on the phone.



Application developers receive 70% of the application price where as the developers and payment processors take 30%. Surprisingly Google doesn’t take a percentage. The money from the application sales is processed through Google Checkout or in some cases Google AdSense. So far users in 131 countries can purchase paid applications from the Android App marketplace while developers in only 29 countries can sell applications in the Marketplace.



In March 2009, Google pulled all tethering apps from the Marketplace, but quickly returned them to the Android Market, all except for T-Mobile users. The following year in May tethering applications such as PdaNet and EasyTether where made available for T-Mobile users. The applications on the Marketplace are self contained Android Package files. The Android App Marketplace does not install the applications but rather asks the phones Package Manager Service to install them. Users can download the applications to the phones internal memory and in some cases, the users external storage card.



Android devices can run applications from third-party developers and distributed by the Android Market or a few other stores. Once the developers have signed up, they can release applications to the Marketplace immediately without a lengthy approval process. When an application is installed, a screen comes up displaying all of the applications permissions such as, accessing the internet, making phone calls, or accessing a users address book.



If you are a technology guru or you just love cellphones and their apps, a phone with the Android Application Marketplace is right up your alley. There are hundreds of thousands of applications available for download and over half of them are free! There are apps available for free such as Angry Birds, Ninjump, Tether, Moviefone, Pandora Radio and many, many more. The applications are categorized by Business, Games, Entertainment, Books, etc.



Now is the time to get into the huge Android Application Marketplace which is rapidly growing to meet the consumers varying needs.

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