An Essential Marketing Mix Which has been Ignored Since Recession?

By: Vijay Koragappa Shetty


Corporate gifts have its own place in the marketing mix along with sales promotion and premium incentives. It has been proved by marketing gurus that they have a good impression on the prospective customer and enhance sales. Even in the post recession period when companies have a limited advertising budget, it still proves to be a good marketing tool at a lower cost.

Experts reveal there are three areas for change that is imperative:

Always change your ‘who’ – Search for the right affluent demographic for your business.

Always change your ‘what’ – What you give to your customer is always important. It’s not mere gifting of products, what you gift them and how it creates a memorable customer experience is important.

Always change your how – Give a lot of importance to how you give it to them. That is nothing but your presentation of the gift, language and affinity becomes vital.

Capture your clients repeat business, create more personalized corporate gifts so that it catches their eye. Of what use is your gift if it can’t create an impression or interests your customer or client. Therefore, a gift should be carefully picked and customized. Promotional products can be used as awards such as desktop accessories, electronics, apparel, or glassware items with the company logo on it.

If you are too confused about the right gift for your client find out from experts online. Think of what a person in IT field would like or choose something that is commonly used by all. Key chains, letter pads, pen stand, calendar etc will definitely be used by most of us, irrespective of the field of work you are in. Put yourself in the customer’s shoes – most of us know that if you don’t get the customer’s attention in a few seconds, you can forget the deal. So, don’t waste their time – make them feel grateful that they stopped to talk to you.

Learn to recognize the importance of branding a business with useful promotional products along with the importance of rewarding clients and employees with gifts that are personal and unique for use at home as well as at office. You can consider the occasion while gifting products to others. For instance, if it is an Indian client, Diwali corporate gifts would be ideal, they add to not only the goodwill between the members of the corporate team but also add to the genial atmosphere of Diwali. Thus, this festival is the ideal time to present Diwali corporate gifts and share the joy and happiness of Diwali.

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Vijay Koragappa Shetty, Expert Author, Platinum Status. Information on Unusual business gifts: Unique Business Gifts

Laptop bag gift enquiries at: Laptop Bags Gifting

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