Advertising Your Custom Mugs

By: Marinelle Escabeche


Introduction
If you need a promotional giveaway for your marketing campaign, you can never go wrong with imprinted mugs. They are so inexpensive, functional, have a large imprint area, and provide continued brand exposure.
Huge Imprint Area and Visible
You get more advertising mileage on larger corporate giveaways with have huge imprint areas. Such is the case with the logo mug wherein a logo or message imprinted on it can be discernible even from afar. As for the smaller corporate giveaways like key tags and pens, logos printed on them are only effective when they are in use. They become unproductive when kept in a drawer or in a box.
Useful For Everyone
Mugs can be used by every buyer. No matter what age group or demographic one belongs to, everyone sips something warm to start the day and uses one of these. Aside from that, everybody drinks. As humans, our bodies need to be hydrated every now and then. Whether they are used for drinking coffee, hot chocolate, tea, or even water, your logo on mugs offer unparalleled advertising exposure because they get used so often.
Office Item
Mugs are not used for drinking alone. There are so many other uses since they are multi-functional office desktop items. Generally, they are also used to hold small desktop items such as pens, pencils, paper clip and staplers. They can also double as paper weights.
Mugs for Your Employees
The easiest way to get people to use your printed mugs ad get your brand exposed, is to distribute them to your sales agents. Thus, the most appropriate occasion to distribute your imprinted mug giveaways is during company gatherings and other similar events. By doing so, you hit two birds with one stone because distributing corporate gifts also boost employee morale which is related to productivity.
Regular Brand Exposure
Compared to other marketing giveaways, mugs are used and reused for a longer period of time. The promo flashlight will eventually lose its power. The logo cap will get worn out. Even those pens will run out of ink before your printed mug has outlived its purpose. It will be advertising for the entirety of the item's lifetime. This enables you to have utmost brand and logo exposure as opposed to other promotional giveaways. Your imprinted mugs provide consumers with ceaseless reminders of your products and services. The exposure gives you brand awareness that goes beyond a week and long-lasting benefits.

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Marinelle Escabeche is a marketing expert who tackles about Custom Logo Mugs and Custom Promotional Mugs.

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