Advertising Personalized Messenger Bags And Backpacks For Tradeshows

By: Marinelle Escabeche


With a wide variety of corporate gifts to choose from, why does it make sense to use custom messenger bags and backpacks to promote brand awareness?
Smaller promotional gifts like key holders, stickers, notepads and pens, have limited imprint areas. On the other hand, custom bags and backpacks provide bigger and better brand exposure with bigger imprint areas.
Logos on bags are seen more easily compared to those imprinted on a pen or a sticky pad. People are more likely to identify your brand when it grabs their attention like that than if it were laser-engraved on a fountain pen sticking out from your chest pocket. Logos printed on them are only effective when they are in use. They become unproductive when kept in a drawer or in a box. That defeats the purpose of giving out promotional items, doesn't it?
Imprinted back packs and messenger bags are your own mobile signs. Give as many as you can to as many customers during trade shows, expos and conferences. Logo exposure does not end after distributing your giveaway messenger bags and backpacks. In fact, that is only the beginning. Your brand name, company logo, or slogan silk screened or embroidered on promotional messenger bags and backpacks will be displayed to everyone in each place it is taken. Imagine your corporate logo being seen by thousands of people in malls, supermarkets, on the streets, in schools, in churches, and nearly everywhere.
You can also use wholesale logo backpacks and bags as employee appreciation and holiday gifts. Show your employees that you value their loyalty and service to your company. Strengthen your relationships with them by handing out printed messenger bags and backpacks as part of your employee rewards program or make them a part of your gift list for the end of the year.
Finally, when purchasing logo messenger bags and backpacks, buy in bulk to get more value for every dollar spent. The more you order, the cheaper they become by the piece.

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Marinelle Escabeche is a marketing guru who specializes on Personalized Logo Bags and Custom Prinetd Backpacks.

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