Advertising - Is It Really Childís Play?

By: Jason Angelo Rego

Advertising seems like the easiest job in the world. It is a market which can never be exhausted. There will always be products and services, and there will be advertisements to promote those products and services. Advertising is required to boast about the features and benefits of the products and services. The products are the same, the services are similar, and the advertisements remain the same. What more do you want? It is child's play, isnít it? The answer is a resounding 'NO'! Advertising is not child's play. Advertising agencies possess enormous amounts of talent and creativity, and it is a very difficult job to execute campaigns effectively on a regular basis.

The market is defined as a place where producers and consumers interact. The world has become tech-savvy and a new market has emerged. The internet is a place where everyone is interacting and that is the place to be, if you are an advertiser. Just like advertisements are placed in newspapers, banners and media platforms, they are also being placed online. People are spending a considerable amount of time in the virtual world. This opportunity can easily be exploited if you are a branding company.

Advertising agencies work round the clock. Internet advertising is based on instant gratification. Advertisers interact with the target audience on social media platforms. If they can strike a strong chord with the target audience, it results in the entire campaign going viral and engaging more people. The accounts have to be constantly managed and altered, according to the tastes and preferences of the clients. Social media platforms evolve rapidly. Advertisers need to keep up with the changing trends, and create engaging advertisements to sustain in the market. Consumers hop, skip and jump to the latest social media platforms. Each platform has its challenges, which need to be overpowered to pull out an exciting and fruitful ad campaign.

An internet presence will enable you to cater to an international audience, even if you are an advertising agency in Mumbai. Reputation management is a new tool, which a lot of agencies are now exploring. SEO optimisation has been in the market for a while now, and will continue to be there in the long run. An ad agency will have to maintain the right balance between creativity and sales. Advertisements are not about being memorable, they are about generating revenue for the company and getting returns on their investment. An agency that can maintain the right balance, can sustain in the long run.

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Jason Rego is a stalwart when it comes to advertising. He has worked for national as well international brands, and is currently managing the operations of a high profile advertising agency.

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