Newly merged companies normally want their logos to be designed in a way that the logo depicts total identity of their companiesí nature of work.
There are few points which need to be focused when thinking of designing a company logo.
Think a head:
While thinking of company logo design you have to think of the future. That is, think of your companyís worth in the coming 10 years. As there are many companies who had chosen a logo in the earlier years and then they had to change that logo depending on their worth and nature of work.
Donít go for local/immature/cheap designers:
As itís your company who is at stake, and itís your logo that needs to be designed so donít acquire services of local or immature designers. As there are many other better options around the corner that can be chosen.
There are many companies and individuals (Free lancers) who offer their own services for logo designing. The good part is that they are all online and are easily accessible through internet. The services of these custom logo designers can be acquired by their sites. Usually some of these design sites have very low rates while others are sky high. So, choose the best one which suits your budget.
Brief the idea:
After choosing a designer for your purpose brief him about all idea you want in your design. Like, what type of design you want, what should be in your design. and how simple and colored it should be.
Check the reproducibility:
Logos need to be printed on big places like bill boards, banners and placards, as well as small places like business cards and brochures. Also they need to look good on screens as they need to be uploaded to websites and portfolios.
Color palette: Colors in a logo design play an important part. Those colors which look over stylish or too appealing should not be used in a logo design. As they not only increase the cost of printing but also do not look good in black and white colors.
Typefaces play a very important role in making a logo standout and look bold. For example some fonts will not look good with logo of an attorneyís office, while other fonts which are simple in shape will look much better.
These were some of the things which need to be focused while thinking of designing a logo for your company.
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