Calvin Klein has quite long been the name when it comes to underwear for both men and women. Since time immemorial, the brand has been the leader in the market, with the innovative designs and exceptional quality that it offers its customers.
With all of these and more, it is out of question that why it has become quite an icon in the industry. What's more, the brand's advertising campaign features the top models in the industry, as well as celebrities and talents that have just been discovered. Any model who is asked to endorse the underwear is certainly at the top of the game because Calvin Klein goes for models that make its products look all the sexier and fashionable to the eye.
The foundation of the company was first built in 1982, with the finest designs for underwear for both men and women. It did not take long for the company to realize its role of changing how the world regards at underwear. Before the existing of Calvin Klein, men's underwear was just seen as one of the many utilitarian products that are in using. But with the exposure given by Calvin Klein, men's underwear transformed into objects of desire. The advertising campaigns conveyed the message of men's underwear being sensual and updated in terms of design already. These were the qualities that first set the brand away from others in the market.
In 1983, the brand expanded quickly by involving women's underwear in their product line. It did not take long for the female counterpart of the brand to capture the steadfast attention of women all over the world as well. But what really set Calvin Klein apart from other brands was the fact that it promised to deliver product lines that featured the basics and the trendy. And they made good in this promise! The brand did deliver underwear in basic colors and trendy colors! Before long, an increasing number of male and female accepted the brand to the lead of underwear, it has the same station till now.
With Calvin Klein underwear, you are sure to receive optimum quality with the products that they have. No matter what fit or fabric the products may come with, you are promised to get products that have been designed for perfection. Sheer synthetics and premier cotton are used to make up men's underwear. As for women's underwear, sexy elements in the form of lace and satin are incorporated, to give that sensual ambiance many women look for in their undergarments.
As a matter of fact, Calvin Klein has remained in the lead in the market over the passed years. And it can only become better with the coming of innovative designs conceptualized by world-class fashion designers and icons in the industry!
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