A Dive in the Blue Ocean.

By: Zunaira Munir


In this Q&A, Professors Kim and Mauborgne give answers to important questions for HR professionals. The article outlines what key characteristics corporate leaders should have when leading and managing change during financially difficult times. They discuss how Blue Ocean Strategy, with its actionable frameworks and tools for both strategy formulation and execution, provides companies with a roadmap for strategic transformation including how HR can identify corporate leaders, and exactly how much of the process of change is to be led by HR rather than a corporate leader. The Work Style Magazine, Italy, July 2009.

CT + IT = Blue Ocean

An interesting article about how Culture Technology, which refers to the convergence of culture and technology to form a new business and information technology, creates what is argued to be a blue ocean. Korea's Culture Technology Institute of Kyungwon University has been working on a massive scanning project since July 2008, which is taking the nation's cultural artefacts and historic landmarks and scanning them into a digital 3D database. It claims that this project has reconstructed market boundaries and challenges traditional ways of experiencing cultural history and heritage, and that this new market space of cyber museums vitalizes the education systems and encourages noncustomers to become customers. Korea IT Times, Korea, July 8, 2009.

Nintendo's Innovation Console: A Q&A With Reggie Fils-Aime, Nintendo's North American President

This article introduces Nintendo's latest innovation which they previewed at this year's Electronic Entertainment Expo. The Wii Vitality Sensor, a hardware device that will monitor an interactive game player's heart rate, is Nintendo's most recent move to extend its blue ocean. North American President and COO, Reggie Fils-Aime argues that the combination of fun and fitness in the video-gaming world is becoming a red ocean and so Nintendo's strategy is to push the envelope with the Wii Vitality Sensor towards creating compelling content and an entertaining experience in ways that haven't been done before. Fast Company, USA, July 9, 2009.

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Zunaira Munir helps companies understand, formulate and execute Blue Ocean Strategy keynote and also help systematically maximize opportunities and minimize risk to create a profitable marketspace where competition becomes irrelevant.

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