Hereís an effective and simple way to figure out what you should be
spending time on to market and promote your site.
1- Write down all the activities you do to draw visitors. Include any
active marketing and promotion ó this exercise is not for passive
2- For the next week, every time you do something to market or
promote your site, write it down. At the end of the week, star each
action that in some way contributed to generating a profit. Sort them
by how much money they made you, then in reverse order of how long
each activity took.
Remember that if a combination of four actions makes you $100, group
them together as one item and add their time expenditure together.
3- Anything you did that doesnít make the list of contributions to a
sale, de-prioritize them.
Donít completely stop though. Sometimes cumulative actions take more
time to bear fruit, as in the case of directory submissions.
4- For the next three weeks, do the action items that made the list in
their new order. Then, and only then, do new things you hear about or
things you were already doing that weíre on that list.
5- Set a reasonable time limit per day for getting all these things
done. Make adjustments to reduce as much time as possible.
For example, instead of doing all your article submissions by hand,
sign up to an article distribution site, and only submit manually to
the important ones they miss. Better yet, assign that part of the
task to someone else in your company or outsource.
6- At the end of the month, write down all the events that brought in
extra income, visitors, or subscribers, and tie them to an activity.
If itís not on the list add it.
Example: Social media. It may feel like you arenít being as productive
in Facebook as you like, but if a friend of yours who knows you from
Facebook introduces you to a client via their messaging system that
results in a monthly re-occuring fee of $3000, that counts.
If, after 300 Stumbles, a power-user reciprocates in a way that brings
you 5000 visitors in a day, which increases subscribers, and later
sales, that counts.
Of course if youíre set up to generate traffic from either of these,
youíre probably not in danger of dropping it from your list anyway.
7- Also at the end of the month, do another review of your list. Drop
any activity that doesnít seem to be producing results.
Caution: Some things youíre doing are hard to track, as in the case of
social media. The great thing about logging everything is that next
month, if sales are lower but traffic is higher, you now have a record
of what you did so you can test to see if adding in something you
dropped makes it better.
Once youíve taken these steps, at the end of the month you have a list
of everything you do to generate leads, visitors and clients, and
you know which items to do first if youíre pressed for time (the subset
of things that are fast and make the most money).
Now you have time to learn new promotion methods, and of course, do
the rest of your work.
Article Directory: http://www.articletrunk.com
Partner at FreeTrafficTip.com
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