Did you know the Internet was originally created to help intellectuals and government agencies communicate? It didn't pan out as expected and users have grown from 16 million in 1995 to more than 7 billion! Part of the reason for the astronomical growth is the convenience in communication, sharing, and ecommerce.
Ecommerce is simply put, shopping online. It began in the 1960s with electronic data exchange then Amazon (which started out from a garage!) and e-Bay were launched and the whole concept of online shopping burst wide open. Today, everything you could possibly think of buying from digital goods to physical products and services can be bought online.
To get into ecommerce, you need to understand what it involves. You can choose to sell to other businesses or business people, (B2B), to consumers (B2C), as a consumer to a business (C2B), or between 2 consumers (C2C). In short, anyone can get into ecommerce and start earning.
The SWOT Analytical Strategy
SWOT refers to an analysis of what the weaknesses and strengths of your product are. It is short for Strengths, Weaknesses, Opportunities, and Threats (SWOT) which you need to know completely before picking an affiliate product or selling a digital product online. This is the basic strategy of any business, traditional or otherwise and it has worked for centuries because it will help you plan the succeeding strategies.
Know and Follow E-Commerce Law
Yes, there is an ecommerce law just as there are accepted standards in online business which you should follow in order to develop trust and loyalty in customers. You will need to have business permits, register with the right agencies, pay your taxes, and generally have all the right legal documents to sell your product. Lucky for new businesses, these types of legal documents and advice are available free online. It's just a matter of picking the right one and from the right expert. For instance, make sure the information is valid for your land-based location.
Use Social Media
Once you have your website launched, keep it fresh and interesting with blogs, new content regularly, and a few feature videos or images related to your product. More importantly is the use of social media to generate interest and awareness in your product. You will have to decide about mixing your social accounts with your business or posting information about your business on your personal Facebook account. Initially, this would be a great way to talk about your new venture but over time, you should consider opening a business profile.
The Hashtag Strategy
Part of social media is the overwhelming popularity of the hashtag (#). Use it whenever you can because it is short, quick, and very effective as long as you don't go overboard and swamp your network with hashtags.
Don't concentrate on just one avenue for marketing your business. You will need more than one digital format because the Internet is constantly evolving and changing. You could get caught unaware if Facebook suddenly changes part of its platform. You should also not turn your back on traditional marketing since it is still effective with many people who enjoy reading printed materials.
A final word on strategies: don't be afraid to test new ideas with your marketing or seek professional help when unsure.
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Lina Stakauskaite works at Click2Sell (www.click2sell.eu) Affiliate Programs Network. Sell digital products online and run your affiliate program. Accept payments via PayPal, Google Checkout or direct credit card payments. Get paid via PayPal, Payoneer, Payza or wire-transfer instantly, provide easy payment options for customers, recruit and manage affiliates successfully.
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