People tend to think that web design is quite similar to designing a material structure, and end up applying the same logic on the former. Let me assure you, web design is something altogether different. It does not simply involve preparing a user friendly interface, but there are many programming aspects that affect a site's overall look, along with a search engine friendly design. I've listed four of the most common ones in the trade.
The look is all that there is to designing a website: Did you know that there are hardly any web users who are appalled by the fascinating look of a website? Internet users look for information on a website, not the aesthetics. If the information is fruitful, even a pure HTML designed website will score. While I do agree that the outlook is appealing, and it might keep people on your website for some time, but once they know that it contains nothing that suits them, they eventually won't even dream of doing business with you. The design of a website primarily depends upon the business it flaunts.
A blog in a website is not much useful: If a website doesn't boast of a blog, it will eventually fade away what with the same amount of information available on it. You may have all the information there is about your business on the website itself, but a blog helps the overall website look interesting. If users notice something alluring on your blog, they will check back regularly on your website eventually boosting your business. Adding a blog may be optional, but it is more than effective. Did you know that search engines favor a dynamic website more than a static one? A blog will then aid your website in the dynamic part and boost your rankings on search engines in turn.
A mobile friendly interface is crucial for any website: Mobile internet is a growing trend, and web design firms are suggesting their clients to make the best of it. Instead, the design firms are making huge business out of this trend. The fact is, not all websites require a mobile version. If a website is looking to target the older generation of traffic, the mobile access of the same will be minimal, and in such cases the mobile friendly interface will be a liability. Additionally, only dynamic websites require a mobile version, since users might check back frequently for updated information, and what better way than through a mobile.
A web designer listens to the client regarding everything: If that would have been the case, then what would have been the use of web designers in the field? Labor work? In most cases, the client simply lists his/her wants, the business to which the website needs to be put, the target audience preferred, and other such subtleties. A web designer analyzes the requirements and the business, and retains enough power to include or strike off any of those. A designer doesn't just start preparing the website based upon his/her analysis. He/she prepares various prototypes of the idea and asks the clients to pick the most alluring one. Additionally, a designer needs to do market research too, based on the business he/she is handling.
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