3 Super-tips to Build, Promote and Profit More from your Website!

By: Steve Nash

Are you happy with your website?

Does it 'perform' as well as you'd like?

(Does your business even have one?)

I'm a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips, or tactics. If I apply these tips to a new (or existing) site, then the site will 'deliver' much more to the client.

So here are three super-tips, to help anyone get the most from their website:

(1) Make sure your website has a Most Wanted Response
(2) Promote your website using these six strategies
(3) Build trust in you and your website

Let's look at those tips in detail.

1. Make Sure Your Website Has A Most Wanted Response

"What do you mean by most wanted response?"

Well, do you know what the main purpose of your website is?

- Does your site sell goods? Then which items do you most want to sell?

- Does your site offer content, supported by affiliate programs? Which affiliate programs do you most want to promote?

- Does your site simply offer a newsletter or ezine? Then do you make it easy for people to subscribe, from any page on your website?

What is the 'point' of your website?

Dr Ken Evoy introduced the concept of Most Wanted Response (MWR) in his ebook called: Make Your Site Sell. In his words, "MWR is what you most want your visitor to do after reviewing your content. It should always:

* Be reasonable
* Be measurable
* Be a good fit
* Qualify your visitor"

So there you go. Make sure your site has a most wanted response.

2. Promote Your Website Using These Six Strategies...

I think you should employ some (or all) of the following six strategies if you want to successfully promote your website:

2.1: Submit to search engines and directories
2.2: Bid at pay per click search engines
2.3: Spread word of mouth
2.4: Publish a newsletter
2.5: Know your visitor
2.6: Continue to learn more...!

I'll explain a little bit more about a few of the strategies below.

2.1: Submit to search engines and directories

As you may know, you do not need to submit your site to 10,000 search engines. Simply make sure you get your site listed on major search engines like Google, MSN and Yahoo!. The link below contains 'add your site' links to major search engines like Google.

2.2: Bid at pay per click search engines

You must have heard about pay-per-click search engines like Yahoo! Search Marketing, Google AdWords, and Miva.

Pay per click search engines can deliver guaranteed traffic to your site at pennies per click. The important thing to remember is to bid low, if possible, on many keywords, and to track and test what you're doing at all times. Otherwise, you could waste a lot of money.

2.6: CONTINUE to learn more...!

No groaning, please - it's vital that you keep on learning about new ways to promote your website. Quite simply, you must always continue to learn.

3. Build Trust In You And Your Website

So you want to sell online?

Well it isn't that easy, I'm afraid.

One of the first things you must do online is to get people to trust you and your online business. And there are a variety of methods of doing this. I'll cover one method here:

- Offer invaluable (and relevant) information, free, via repeat contact if at all possible.

Or in other words, offer a free ebook, email course or article (a bit like the one you're reading right now ;-) ).

I've talked enough.

Hopefully, you can use the three super-tips in this article to boost the performance of your site. Or I may have given you some extra ideas for your next (or first) site.

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This article is based on Steve M Nash's online course, titled: 3 Website Tips. It's available, free, by visiting - www.anyonecansellonline.com/3tips/

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