3 Shipping Strategies for Online Sellers

By: Richard Taylor

Here’s a scenario that may be a common experience for online store owners:

A customer browses around a website to check out available products that sparks his interest. He adds the item to his shopping cart and as he heads out to the check out page, he notices that the shipping rate of the seemingly-cheap product feels a little too expensive.

From that point on, two things are likely to happen. Its either the client will proceed and make the purchase anyway – or, as what usually happens, he will instead click away to visit other sites in the hopes of finding a cheaper alternative.

As an online entrepreneur, this can be very frustrating and so you want to come up with the best solutions to avoid (or at least) these occurrences. You don’t want the shipping charges to get in the way of making and increasing your sales.

Here’s what you can do:

1. Attract buyers with free shipping.

Perhaps no other phrase can be as appealing for online buyers as “free shipping.” Offering this on your site will definitely help generate great sales. Put a large sign on your site indicating this and you will be surprised with the positive response you will get. This is definitely an excellent marketing strategy.

Of course, this option is only possible for domestic buyers. It can be difficult for you to shoulder international shipping rates because prices can vary and can get very expensive in most cases.

To offer this, you may want to consider implementing a minimum order in terms of amount or number of items. This is a win-win situation because your buyer gets to save on shipping and you, in return, get to boost the average order you receive. The amount will be really easy to regain from the profits you make from the products.

2. Put an online shipping calculator on your site.

Another strategy is to offer your customers with access to an online calculator. This way, they know that there are no hidden charges - they are paying exactly the same rate as the shipping provider charges.

Get in touch with a shipping company and inquire about this feature. Firms are usually very willing to help online sellers with this. A real-time calculator is definitely an efficient tool that can help you gain the trust of more buyers because they will get access to actual shipping quotes.

3. Offer flat charges.

Finally, you have the choice to offer flat rates for every item ordered or for a specific quantity of orders. Many web-based sellers favor this idea because it is more convenient on their part. Customers alike love this option because it gives them the guarantee that they aren’t overpaying for the shipping.

When taking this route, you will need to coordinate closely with your trusted shipping source so you can stay updated with their current rates. The costs could change anytime and so it is important that you always get a heads up from your selected provider.

By implementing one of these three strategies, you will be able to attract more buyers and thus, significantly increase your earnings.

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Richard Taylor has been a customs broker for an international freight services company for over 6 years. Many of his clients rely on his knowledge of freight forwarding and courier systems. Utilizing the best rictaylor.blogspot.com/2013/07/tips-in-avoiding-shipping-horror-stories.html”>parcel delivery service is a key towards greater online business success.

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