3 Necessary Tools You Should Know About Internet Marketing

By: Kerry M Johnson

Although internet marketing is touted as one of the easiest and most effective ways to make money online, it is not as easy as it sounds. As an internet marketer, you must plan every action and execute it the best way you can. To be successful online, you must utilize the right tools to maximize your earning potential. Below are three necessary tools you need for a successful internet marketing business.

Your Own Website

The first and most important and tool in internet marketing is your own website. The first step in any successful internet marketing business is building a good, credible and professional looking website. Your website is the Mother Ship of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and it must be search engine friendly as well.

To rank well in search engines such as Google, you need keyword-rich content and appeal to the algorithms. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need and be optimized for the search engines.

The most important thing you should consider is make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is king and good quality content will not only build your credibility, search engines love it too! Posting relevant and useful articles establishes you as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.


Competition is extremely tough in internet marketing. However there are many billions of people surfing for work from home businesses. You still must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting.

Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free software, access to exclusive services and other freebies that will be helpful to your prospects.

Link Popularity

The all-important web traffic is at the top of the list of the most important entities in the internet world. Driving highly targeted traffic to your website cannot be emphasized enough. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive link campaign.

One of the best ways to do this – at no cost at all – is by submitting articles, with your website's link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.

These are three of the many tools but are the most important for internet marketing your online business. It cannot be stressed enough importance of attracting prospects to your website. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. Explore other ideas and adapt other strategies, which you think might help you in your internet marketing experience.

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Kerry Johnson is webmaster at Online Business Opportunities and Ideas. He is dedicated to helping people set up cheaply, quickly and effectively from a newbie to an experienced internet marketer. Kerry offers a plug-in solution that can get you up and running within in 48 hours with a fully loaded website.

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