Article marketing is a fantastic way to market yourself and your services online. But, if you do not know what you are doing you can also just spin your wheels and waste a bunch of time.
Today I want to talk about three mistakes that new article marketers make that could simply kill their efforts.
First, you need to make sure that you have an awesome title. If you do not have a good title, people will not click through and read your article. So, it is essential that your title absolutely kicks butt. If it does not you will not get any readers. If you do not get any readers you're not getting visitors to your site. So, you're just wasting your time.
Next, I see this mistake very often. People will write articles that are more like small reports. The point of the article is not to give away the entire farm. The point is to simply educate the reader on what you promised in the title. Then, you want the reader to click through to your website to get more information.
Finally, and this is the biggest mistake I see people making, is they talk about themselves in the resource box. It is essential that you understand that people do not care about you. I'm not saying that to be mean, because they do not care about me either. Most people are always tuned in to their favorite station WIIFM, what's in it for me.
So, if you use the resource box to talk about yourself you are going to lose that potential visitor. It is essential that you give value in your resource box so that the reader will want to click through to your website.
Those are the top three mistakes I see people making when it comes to article marketing. So, if you want to explode your results, make sure you work on those three elements.
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