Ecommerce or online businesses need to optimize their websites in order to obtain an edge over competition. However, optimizing these sites is much more complicated than optimizing other websites. They pose unique challenges that make SEO very tricky. Nevertheless, skilled SEO experts have found a way round the challenges and have come up with some great tricks to manage optimization for ecommerce sites. Here are 3 such effective tips.
Dealing with duplication or near duplication
One of the most common issues with ecommerce websites is the problem of duplication. Since these sites have hundreds of similar products that entail near similar descriptions, search engines tag these repetitive pages for duplication and you could lose out on the rankings.
In order to avoid this problem, you can use pagination tags on all the similar pages. These tags divide your main page into separate sub divisions, one for each product. Next, use a unique Meta tag for each page. Since search engines have now become more responsive towards practicality, they have programmed their bots to read Meta tags in sites where content duplication is legitimate. So, similar content does not get penalized.
One of the most important aspects of ecommerce is to avoid template based product descriptions. Although content can be similar, you cannot copy-paste the same content on all similar pages. Use user generated content to make them distinct. In some cases, you cannot avoid same content, especially when you have two same versions for desktop compatible design and mobile compatible design. In such cases, use no-index tag from robots.txt to block search engine access to the second same page.
Content for ecommerce sites need to be descriptive and interesting. In an attempt optimize your pages, do not overstuff them with keywords. Rather, use your keywords in different effective variations on different pages. Stuffing the same keywords can be the worst thing you can do to your website.
Tag all images that you use on the site so that search engines can read them. There is really no point allotting lots of space on your page for images if they are not identified by search engines.
Integrate a blog into the website in order to make the site dynamic. Request visitors to write comments, feedback and reviews about products on your website. Each comment adds to the dynamism of your site and it is indexed more profoundly. You could increase the dynamism by including a discussion forum for people who take membership on your store.
Integrate social media
Social media is extremely important from SEO point of view because search engines give a lot of preference to content linked and shared through these channels. Every time the page is shared or liked, you page is further optimized.
In addition to these three best practices, also make it a point to add an HTML sitemap that guides search engines to the best pages on your website. Build quality links to diverse sites. Reduce load times by getting rid of unwanted codes. Most importantly, do not stuff your pages with advertisements.
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