Throughout the last several years various advancements in technology have altered nearly every part of business operations. One of many factors for these developments is the now typical utilization of mobile devices, within both the private and business sectors. Business staff members are no longer limited by working from a fixed location due to mobile devices and mobile internet connections.
Moreover, individuals are in continuous contact due to the increasing use of the smart phone. Because of this, businesses could very easily target individuals who have a mobile device. This can be attained by using SMS marketing, social network marketing and barcode marketing.
SMS marketing can get to everywhere
By 2011 it had been estimated that there were 5.6 billion cell phone users around the world. This represents an particularly sizeable target market for business marketing by means of the use of SMS marketing. There's the opportunity to reach an amazing number of people throughout the developed, and even less developed places of the globe, utilizing this manner of marketing.
Generally there are 2 broad types that SMS marketing normally is categorized straight into the: SMS marketing surveys and direct promotion. Offers and advertisements are sent out by means of direct promotion SMS marketing, whilst market research and indirect promoting of a business is carried out through surveys.
Social network marketing - rapid growth
By the start of 2012 it is approximated that 845 million people all over the world utilize Facebook. Social networking continues to spread every single day, and Facebook is not the only site available to people.
Social media provides fantastic benefits for individuals intrigued in a particular business, like staying up to date with the companies latest news and advertisements. Marketing by means of social media sites, rather than SMS marketing, is far less invasive on individuals but it's additionally more passive..
Barcode marketing - a step ahead
Among the most recent applications of business marketing to be utilised by businesses around the globe is barcode marketing through use of QR codes. Sometimes found on posters or items for sale, by making use of a smart phone these codes can be scanned in. The QR code then links the smart phone owner to the company’s website and sometimes to a specific product or promotion.
Barcode marketing is set apart from SMS marketing and social network marking due to the unique factor of scanning an object such as a poster with your phone. QR codes convey a clear, modern brand image for any company and additionally allowing the company to promote a certain product or service and provide the user with more information.
Choosing to use these new marketing techniques is going to be crucial for any company that wants to continue being competitive in the present day. A company that ensures it remains appropriate to the ever adjusting twenty-first century target market will have to embrace the new marketing techniques of SMS marketing, social network marketing and barcode marking or they'll pass up on a large amount of of potential customers.
A business may select a chosen type, like SMS marketing or barcode marketing, or use a number of alternative techniques to approach a more diverse assortment of individuals.
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This post was written by R. Deans on behalf of Collstream, experts in SMS marketing. For more information on SMS marketing please visit collstream.co.uk.
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