We all fully know the countless different methods available to online business owners to focus on in order to rank higher in the search engines. Most of the methods for increasing rankings need a considerable amount of cash and time in order to succeed.
While ebooks on SEO & link building increase the knowledge of users, they are very difficult to follow, as most of them focus on a limited number of techniques and force the user to totally reinvent their SEO approach. Therefore, it is not surprising that readers get only minimal ROI from reading SEO books & courses.
In my opinion, the secret to ranking higher is having unique, quality content and high quality incoming links.
There is nothing more inviting to search engines than new, unique content published on your website. If you have a website which provides a unique product or service and publishes unique content consistently, search engines will favor you.
It is on this junction that most affiliate websites face a very steep climb. Because their product and information is formulated from another source, it is difficult (but not impossible) to rank higher. Affiliate websites normally gain rankings by having to spend a considerable amount on link building.
Unique content is very easy to publish if you tap into a new, profitable niche or if you effectively differentiate your business from your competitors. Because unique content is largely favored by the search engines, you can find articles, blog posts and free advice ranking much higher (on average) than a typical website home page which provides the usual re-hashed information.
I would go so far as to say that if you publish good quality content, you have won half the SEO battle.
The second part to attend to is link building. It is a well-known fact that links from high PR websites and pages are favored much more than links from low PR websites. Your focus should be to only get links from established websites, either through having a link exchange or paying for them.
High quality links truly help a lot in winning the SEO battle. I have seen websites with only 200 links rankings higher than websites with 3000 links simply because the 200-link website had a handful of links coming from extremely trust-worthy sources.
It is a good bet to start getting high quality links as soon as your website is up. In order to further support your rankings, starting a blog on your website and posting to it regularly is sure to help.
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